Everything in this universe is cyclic and the same laws apply to processes of fashion industry. At the moment it is considered that Latvian fashion has reached slight dullness and decline, which of course is influenced and partially caused by consumers choice. The wave of “choose only local design” has noticeably simmered down and consumers carefully evaluate all cons and pros before making a choice. However, fastidious customers is not a bad thing, they are essential and play considerable part in any active process, which is natural. It is sort of natural selection where only best and strongest players remain.
Time, finances and resources.
Yes, such opinion prevails, but at the same time all new creations are based on old values, something that has been experienced before. Yet again we are back to cyclicity, just in a different form. Even though it may seem as over the past decade there hasn’t been a single substantial trend, it’s not entirely true. If we look back, a lot of new unified trends, moods, and styles have appeared, only now they come together with a nuance of fast-paced life and cosmopolitanism, technologies and everything that comes with it.
The currently observed “make it ugly” trend has been top trend for last seasons. It seems like some world known brands are competing among themselves about who will make something uglier.
It may seem as over the past decade there hasn’t been a single substantial trend, it’s not entirely true.
I can be inspired by anything. Sometimes these are things which for stereotypical reasons are considered ugly in society. I find them beautiful and inspiring.
No, never! I can’t imagine that I could create things which I don’t like. I am the best judge for my own designed clothes. However, “I don’t like” and “I can’t wear” are two completely different statements. I can create clothes that I would never wear, but at the same time I know exactly what kind of woman would wear it. I know that I am communicating with rather small audience. In my design I want to include my feelings, thoughts and emotions so I could be noticed by those who feel the same way.
No, it is often the biggest mistake! Especially in Latvia, this is a very old-fashioned opinion that needs to be changed as soon as possible. For new designers it can be a serious distraction in their future career.
Of course, there can be two possible directions, but they have to be strictly separated. If you want to make clothes as an artwork – great! Then maybe this kind of lifestyle could fit. However, if you want to become a fashion designer and create your own design clothing that people will buy, the outsider’s lifestyle is not appropriate for that.
These two things can’t be combined. In fact, today no one needs an outsider who sits in his basement and never goes out. If a new designer can’t work within a team and communicate with others, no one will hear him despite how genius his design is.
If a new designer can’t work within a team and communicate with others, no one will hear him despite how genius his design is.
That is the era that we live in. Unfortunately. It scares me a bit, but I hope that soon there will be something diametrical opposite to that. Perhaps the most accurate answer to this question would be concept of my brand. It’s philosophy is to create clothing as a value. I am trying to make my collections in the way so they could last for many seasons. It is a story of true long-lasting values. Something opposite to today’s fake world. I am definitely for slow fashion!
Iveta Vecmane new collection “MELANCHOLIA III”
I will name top three books which I have recently read because otherwise it is impossible to call all of them, it is too general. So my favorite books are “Dienasgrāmata” by Alvis Hermanis, “Ardievu, Atlantīda” by Valentina Freimane and “Mīla. Benjamiņa” by Laima Muktupāvele. These are books about strong and inspiring characters. Actually, autobiographies are my favorite book genre, it tells about truth.
I think it is because of lack of ambitions, or maybe the opposite.
For me other designers are not a source of inspiration. Nature, cities, people, coincidences of sound, light and form are things which inspire me the most.
Of course, it can, for me it was a fashion show by Alexander McQueen S/S 2001
No one! At least I don’t think about it from that kind of perspective. I want to stay on principle that a woman who understands the storyline of my melancholic collections will notice me and become a participant of this story.
I think it is all relative. From experience I can say that good education is not always the main factor in making a good design, brand or career. However I consider that every new designer should get an education in his specific field. I have always supported studies.
And about higher education in Baltic states, yes, none of our region’s fashion or design schools are on world top… but is that an indicator?
Woman who doesn’t buy only because she wants something new. It is more like she surrounds herself with things which she considers special whether it is furniture, accessories or clothing.
Every single day.
In childhood, all the girls wanted to become models. I wasn’t any different. Models, designers – it is the same industry. In childhood, I was fascinated about everything around the fashion world. “Rīgas Modes” magazines were my favorite “books”. Anyway, I was interested in all fashion world not one specific field of it. Although, in childhood I never thought: when I grow up, I will be a fashion designer. I was just exploring clothing silhouettes and effects how clothing can affect people. At that moment I noticed how developed my sense of style – when I read fashion magazines, I clearly understood what I think looks good and what I definitely don’t like.
When I was a teenager, I performed my love of fashion with my outer appearance. At that moment I considered it as a very important aspect. Of course, there were better and worse attempts but these were only first attempts in the world of fashion. In the beginning there always will be some mistakes.
Yes, I remember them clearly. It was a very good feeling when I first made them.
I noticed how developed my sense of style – when I read fashion magazines, I clearly understood what I think looks good and what I definitely don’t like.
I am a bit old-fashioned, I like magazines.
At the moment fashion industry experiences a number of interesting things. One is clear – an old order begins to slow down and things need to change. New generation comes with their point of view and it can’t be ignored. I think we are in front of some interesting changes.
And about development of my brand, it will be affected by two major events – participation in “Riga Fashion Week” and “Mercedes-Benz Fashion Week” in Russia, Moscow where I was invited to Global Talents event. Also soon I will open my brand’s e-shop. Overall, my mission for the next few years is to expand my brand. As I now have some clients from Russia, Estonia and Lithuania, I am planning to continue moving forward to these regions.
The most important thing is to order legislation in the state’s level. Sometimes there is a feeling that in our country all good things which should be supported and encouraged are eradicated. We have so many good designers and I am not talking only about fashion but in all design fields. Unfortunately, experience shows that small businesses can’t survive surrounded by countless birocratie laws. Also, at the same time in Estonia and Lithuania these things happen different, more easily. Some things need to be changed in Latvia.
I think we are in front of some interesting changes.
It happens always. It is just a part of creative process. I like to make things easy both in life and in my design. My clothing must look light and comfortable but at the same time it has to be “character”. In the design process things can transform their color and shape, but mostly I just take away all unnecessary. Sometimes it is the most complicated process – evaluate all aspects of clothing and look critically at your own work.
I consider that small brands shouldn’t compete with large companies. It just isn’t possible. No one can’t compete in discipline in which he isn’t ready to. Also, if we compare the price category of Latvian design garments with well-known international brands, it is not the same. Working in the fashion industry for more than 10 years I gained a lot of experience. When I was creating my own brand, I used all of my previous knowledge – I knew why I should do things exactly that way and no different. Working as a Latvian concept store manager, I was like a mediator between designers and consumers. I had a chance to listen an opinion of both sides and I found out many useful things, like regularities between product price, quality, design and also things which consumer awaits from the product.
I have noticed that my clients are the best advertisement for my brand.
Honestly, I am trying not to don’t follow any of this. I don’t know if it is right or not, but this is the way how I am feeling at right now.
I think it can be said by my recent conclusion – nothing develops a good taste better than limited resources.
I break all of them. When something is defined as “rule”, it instantly annoys me.
Every day life gives us pieces of advice. Most important thing is to hear them.