Highlights from Tallinn Fashion Week by Elizabete Gorina

Apr / 2019 by
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Highlights from Tallinn Fashion Week by Elizabete Gorina
After a whirlwind of fashion shows and buzzing street style, I took some notes about rising stars of Estonian fashion and biggest trends that I want to share with you. Among these highlights are Scandinavian minimalism which was put into a sustainable fashion by Eve Hanson and a feminine chic by Diana Arno.

This season many designers followed sustainability boom which has been tone of voice in fashion world for many seasons. Thanks to designer Eve Hanson on Day 1 we met clean silhouettes made from natural fabrics. Less is more and simplicity is what defines a good design nowadays.

On Day 1 I was really impressed by Eve Hanson’s FW19 collection. This designer really wowed me.

Neutral tones and structured masculine-like pieces as well as interesting silhouettes were the ones I fell in love with.

Most of the pieces from this collection were timeless and minimalistic. However, there were eye-catching details as draping or bold shoulders but it still created very harmonious image.

Tallinn Fashion Week © 2019 Erlend Štaub All Rights Reserved

Tallinn Fashion Week © 2019 Erlend Štaub All Rights Reserved

This season Riina Pōldroos was a discovery for me.

Juicy colors combined with bold writings made a New York chic look.

It seemed like an interpretation of logomania trend which is a big thing today. Most of looks also had big a juicy glasses which made me remember about California motives in fashion world. I guess we here in Baltics follow trends as much as big fashion metropolises.

Also brand Woolish on Day 2 demonstrated some extraordinary and outstanding knitwear.


I think knittings are experiencing second wave of life as now they become more and more popular.


I enjoyed Woolish collection’s interesting details combined with bold colours and logo scarves. Also a wave of logomania is noticeable here. These fresh crisps are already on my wish list.

Tallinn Fashion Week © 2019 Erlend Štaub All Rights Reserved

Tallinn Fashion Week © 2019 Erlend Štaub All Rights Reserved

I was pleasantly surprised seeing Triinu Pungits collection on Day 3. I heard about her previously when she published in Vogue but i have never seen her collections in real life. Of course, some of her garments were more like an artwork rather than fashion design.

However, she made a good contrast opposite other designers whose collections were for mass consumption.

If a designer wants to work in that kind of fashion field I think Triinu Pungits show a good example of how things should be done.

One of the most important key designer was Diana Arno. On Day 3 she demonstrated outstanding show and actually she was different from other designers, in a good way. Whereas some designers may be a new ones in fashion industry, Diana showed that she knows what she is doing and why.

For me she is the one I look forward to seeing every season.

Her collection was so feminine with so many beautiful details like bird embroideries which I loved the most. The colour palette she uses is such an inspiration for this spring.

Tallinn Fashion Week © 2019 Erlend Štaub All Rights Reserved

Moreover Diana Arno stands out with the concept of her collections. Every garment is made to satisfy the mayor style needs and fulfil the outfit of urban women. While having their feet standing confidently on the ground, she lets her thoughts fly between the colourful clouds at sunset. I really love the idea that stands behind her collections.


In Tallinn Fashion Week I saw a big diversity of designers. Of course, Estonians are  new players in fashion industry and they still have to learn many things. However, I think there is a potential to make world-class fashion here as designers like Triinu Pungits and Diana Arno showed a new paradigm for Estonian “slow fashion”.
Furthermore, we have to evaluate not only performance of designers but also other impressions. Tallinn surprised me with crazy shows and unusual silhouettes, prints and colours. What I found very inspiring every time in Tallinn is that some of the shows are very different from what we usually see on catwalks. Sometimes it is more like a performance rather than a fashion show.
Also I would like to compliment Tallinn for a place where Fashion Week events happened. Kultuurikatel is a wonderful venue with old and industrial spirit. Definitely an inspiring place to be.
Goodbye and see you in autumn, Tallinn!

Also check out my personal blog down HERE

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